Believe it or not but there are still airports in today’s world that believe in “Let’s build it, the airlines will come anyway!” Quite honestly, no airline will commence operations to an airport that has made no effort in attracting its main customer. Needless to say, this requires the right tariff structure and a marketing concept that meets the airline’s strategic objectives.  The increasing strength of low-cost carriers putting pressure on tariff structures and consequently on the airlines’ profitability serves as a prime example: airports are forced to attract new carriers with innovative ideas and concepts.

Over the last 20 years, AIRPORT COMPETENCE has been active in airline marketing and aviation programmes for a number of major international airports and has carried out smaller assignments as part of overall projects. Experience has shown time and again that our pro-active airline marketing and route development approach will help the airport to identify the right airlines with the right destinations and the right incentives.

Our ongoing frequent contact to the world’s airlines is key to ensuring a high level of communication and securing potential airline customers for our airport clients. We know, convincing airlines to serve a new destination is a most challenging task. Flexibility, innovative professionalism, the right airline-airport language, international experience, negotiations at eye level and maintaining good relationships with airline decision-makers are only a few of the key criteria that must be met if airline marketing is to succeed.

Airline Marketing Projects