AIRPORT COMPETENCE was supporting Hamburg Airport in establishing a new strategic development process. The airport’s management team believed that a viable development concept should be conceived as an ongoing, iterative and flexible process, more so than a one-off master plan with a rigid focus. Importantly, this process needed to involve all relevant parties. In response, we have established an innovative strategy development process allowing our client’s management team to comprehensively reflect on the airport’s future – by involving all key employees and vital stakeholders alike. Specifically, we have been tasked with analysing all existing air- and landside system capacities, developing and verifying a diversity of strategic options, designing various options and assuming the lead project management role for the entire undertaking.